These images were presented to Pepsi as part of packaging and advertising ideas in the scope of work for this client. Pepsi was interested in bringing aluminum bottle packing, already popular overseas, into the U.S. market, so I worked with the packaging team to produce realistic looking examples with new Pepsi art provided to me. Additionally, I created ad concepts showing how Pepsi goes hand-in-hand with live events like sports and concerts, as part of Pepsi "effervescent moments" in life.