Pepsi: Effervescent Ad Comps

This image was one of a group created as concepts for Pepsi ads with the theme of live sports and music. In this image, the art director wanted to show the effervescence of Pepsi as equal to the excitement of the crowd, so I masked a frosty, condensation-covered Pepsi blue image into the original stadium crowd area, adding a few more crowd shapes as well. I also added subtle bubbles to the white sky area. I then handed these images off to another department for additional type design layout to create the final ad comps. This series of comps was then presented to the client.

(3 original and 1 representative images below.)