This image was one of a group I created as concepts for Reebok to show the hand-off of NBA sponsorship from Nike. Reebok won the rights to supply the NBA with jerseys and to sell those jerseys to the public, so the design team wanted to focus on the jersey and the stitched logo as a theme. For this concept, I created an image of stitched type by hand in Photoshop following a type lock-up provided by the design team. I created another version with hanging threads, and shadows for those threads, to create a photo-realistic effect. This stitched type lock-up was used in Reebok NBA ads that ran in major U.S. publications.

(2 representative images and 1 detail image below)