This image was one of a group I created as concepts for Reebok to showcase the re-design and re-release of their Pump shoe from the 80's. I was given an image of 50 Cent wearing his Reebok signature shoe and asked to replace those shoes with Reebok Pump shoes. I shot digital photos of Reebok Pump shoes from the same angles as 50 Cent's original shoes and composited them onto the image, replacing the previous shoes. I then made color-corrections to the shoes and added highlights and shadows to the shoes and to the scene to create a more photo-realistic effect. The design team made comps using this image which were shown to the client.

(1 representative image below)