Reebok Classics: Illustration Ad Comps

These images were two of a group I created as concepts for Reebok Classics ads to run in South America. For the first, I shot members of the design team wearing Reebok Classics clothes and shoes and then redrew that image by hand in Illustrator. For the second, I created another image from an example image, using a slightly different illustration style, and I placed Reebok Classics shoes and clothes into the image by drawing them onto the models in Illustrator.


(2 representative images below)


 

IMG 1: This is the illustration I created from a photo I took of design team members wearing Reebok samples.

Classics Illustration Ad 1

IMG 2: This is the illustration I created from an example image of a group of teens. I replaced all footwear and some apparel with illustrations of Reebok products.

Classics Illustration Ad 2