The art director wanted to create a comp image to illustrate how Reebok's NFL apparel is made of a special material that protects the player and keeps them dry under the toughest conditions. I was asked to composite an image of an ad featuring this material that was created by the design team onto a billboard scene. Then I was asked to show a tank of Gatorade spilling onto the material of the ad, in an homage of a winning team dumping Gatorade on their coach. This comp was to illustrate how a traditional billboard could incorporate 3D elements to increase the ad's impact on the public. I achieved this effect using various techniques in Photoshop. This comp was then shown to the client.

(2 representative images below)