Reebok wanted to create a series of Steve Francis ads in the same style as the Allen Iverson A6 ads. I was provided with stock photography of Steve Francis, and I created black and white interpretations of those images in Illustrator. I also shot digital photos of the Steve Francis shoe and created black and white interpretations of those images in Illustrator. The design team then used these images to create comp ads which were shown to the client.
(9 representative images below)
IMGS 1-4: IMG 1 is the main illustration that was used for ad comps. Shoe illustration 1 (IMG 2) is "the hero shot" of the product for the ad, while I composited shoe illustrations 2 and 3 (IMGS 3 & 4) onto the player's feet in IMG 1.