This image was part of a group of ads created for Reebok to showcase their official NBA apparel with a concept of lifestyle-focused rather than sports-focused feel. I took digital photos of the actual apparel and then created sketchy drawings using Photoshop. For one group of images, I was asked to create solid drawings in a messy, marker style, and for another group, I was asked to create even more sketchy, messy drawings with a colored pencil feel. I provided these images to the design team for comps which were then presented to the client.

(3 representative images and 1 detail below)