The client was interested in seeing additional styles with a botanical direction. I produced several different designs using illustrations I created in Illustrator and then laid out these designs with font options in InDesign. I provided versions of this botanical style design to the client, showing how different salts could be delineated by color in some styles and by color plus actual unique illustrations of botanical ingredients in another. I mocked up several labels on sample bottles in Photoshop to show the client.
(All body copy is FPO.)
(20 representative images below)
IMGS 1-4: Here's a 4-panel showing my progress through various interpretations of the woodsy, botanical direction.
IMGS 3 & 4: This is a mockup I presented to show the first label in use. The client wanted to see a dark, winter woodsy concept.
IMGS 5 & 6: These are flat versions of the above design with a description of how different bath salts could be differentiated by planet name and associated color.
IMGS 7 & 8: This is a mockup I presented to show the second label in use. The client wanted to see a dark, woodsy concept with evergreen trees in the background.
IMGS 9 & 10: These are flat versions of the above design with a description of how different bath salts could be differentiated by planet name and associated color.
IMGS 11 & 12: This is a mockup I presented to show the third label in use. The client wanted to see a more lush, botanical concept.
IMGS 13 & 14: These are flat versions of the above design with a description of how different bath salts could be differentiated by illustration, planet name, and associated color.
IMGS 15 & 16: This is a mockup I presented to show the fourth label in use. The client wanted to see an even more lush, botanical concept.
IMGS 17 & 18: These are flat versions of the above design with a description of how different bath salts could be differentiated by illustration, planet name, and associated color.
IMGS 19-30: These are font options I submitted to the client, showing different font styles for the brand header.